Last Updated on November 23, 2024 by II Editor
The dynamic world of Public Relations (PR) is constantly evolving, making it a vital industry for businesses, governments, and non-profits. Whether you’re a recent school leaver or a professional looking to pivot into PR, choosing the right course is crucial. Australia, known for its world-class education system, offers numerous PR courses tailored to equip students with the skills and knowledge to thrive in this competitive field.
In this blog post, we explore the best PR courses in Australia in 2025, highlighting the features, benefits, and career prospects associated with each. By the end, you’ll have all the information needed to make an informed decision about your PR education.
Why Study PR in Australia?
Australia is a global hub for education, boasting some of the world’s best universities and institutions. The PR industry in Australia is booming, with organisations increasingly relying on strategic communication experts to manage their reputations and connect with their audiences.
Some compelling reasons to study PR in Australia include:
- High Employability: A degree in PR opens doors to various roles, including media relations specialist, corporate communication manager, and digital strategist.
- Diverse Course Options: Australian institutions offer undergraduate, postgraduate, and diploma programmes tailored to different career stages.
- Industry Integration: Many PR courses in Australia include internships, giving students real-world experience and networking opportunities.
- Global Recognition: Degrees from Australian institutions are respected worldwide, offering international career prospects.
What to Look for in a PR Course
Before diving into the list of top courses, it’s essential to understand what makes a PR course truly stand out:
- Accreditation: Ensure the programme is recognised by industry bodies such as the Public Relations Institute of Australia (PRIA).
- Curriculum: Look for courses offering a mix of theory and practical skills, including crisis management, media relations, and digital communication.
- Internship Opportunities: Practical experience is invaluable in PR, so choose a course that integrates work placements.
- Flexibility: For professionals, online or part-time options may be ideal.
- Faculty Expertise: Research the academic and industry backgrounds of lecturers and professors.
Best PR Courses in Australia in 2025
Here’s a curated list of the top PR courses offered by leading Australian institutions:
1. Bachelor of Communication (Public Relations) – RMIT University
Location: Melbourne, Victoria
Duration: 3 years full-time
RMIT’s Bachelor of Communication is among the most sought-after PR degrees in Australia. This course focuses on strategic communication, digital media, and campaign planning, making it ideal for aspiring PR professionals.
Key Features:
- Accredited by PRIA
- Hands-on experience through partnerships with leading organisations
- Comprehensive modules covering media writing, reputation management, and public speaking
Career Prospects: Graduates find roles in media agencies, corporate communication teams, and government sectors.
2. Master of Strategic Communication – University of Sydney
Location: Sydney, New South Wales
Duration: 1.5–2 years full-time
This advanced degree is perfect for those looking to deepen their understanding of strategic communication. The University of Sydney offers a robust curriculum combining theoretical insights with industry practices.
Key Features:
- Focus on crisis communication and global media strategies
- Collaboration with industry experts through seminars and workshops
- Options for research-based dissertations
Career Prospects: Graduates often secure leadership roles such as communication directors or brand consultants.
3. Diploma of Public Relations – TAFE NSW
Location: Multiple campuses across New South Wales
Duration: 1 year full-time
For students seeking a cost-effective and quick pathway into PR, TAFE NSW’s diploma programme is an excellent choice.
Key Features:
- Emphasis on practical skills like event planning and media liaison
- Affordable tuition fees compared to university degrees
- Flexible study options, including online learning
Career Prospects: Graduates typically begin as PR assistants or social media coordinators, with opportunities for growth.
4. Bachelor of Arts (Communication) – Queensland University of Technology (QUT)
Location: Brisbane, Queensland
Duration: 3 years full-time
QUT is known for its innovative approach to education, and its Communication programme is no exception. This course equips students with the skills to excel in digital and traditional PR environments.
Key Features:
- Real-world learning through internships with media and PR agencies
- State-of-the-art facilities, including media labs and recording studios
- Strong emphasis on digital storytelling
Career Prospects: Graduates pursue careers in digital marketing, PR consultancy, and media relations.
5. Graduate Certificate in Public Relations – Deakin University
Location: Melbourne, Victoria
Duration: 6 months full-time or 1 year part-time
This short course is ideal for professionals transitioning into PR or seeking to enhance their credentials.
Key Features:
- Industry-focused curriculum tailored for mid-career professionals
- Flexible online learning options
- Pathway to a master’s degree
Career Prospects: Graduates often secure roles in content creation, corporate communication, and stakeholder engagement.
The Role of Internships in PR Education
Internships are a cornerstone of most Australian PR programmes. They allow students to:
- Build professional networks
- Gain practical experience in campaign management
- Enhance their CVs with real-world projects
For example, students at RMIT have worked with top-tier agencies such as Edelman and Ogilvy, providing a competitive edge in the job market.
Scholarships and Financial Aid for PR Students
Many Australian universities and institutions offer scholarships to support PR students financially. Some notable options include:
- Australia Awards Scholarships: Government-funded scholarships for international students.
- University-Specific Scholarships: Institutions like the University of Sydney and Deakin University offer merit-based and need-based scholarships.
- Industry Grants: Some professional bodies, like PRIA, provide financial assistance for outstanding students.
Career Outcomes for PR Graduates
A degree in PR opens doors to various exciting roles, including:
- Media Relations Manager: Oversee press releases, media interviews, and public announcements.
- Corporate Communication Specialist: Manage internal and external communication strategies for organisations.
- Digital Strategist: Develop and execute online PR campaigns, focusing on social media and SEO.
- Event Coordinator: Plan and execute events that align with organisational goals.
The average starting salary for PR professionals in Australia ranges from AUD 55,000 to AUD 70,000, with potential growth depending on experience and expertise.
Conclusion
Choosing the right PR course is the first step towards a successful career in this dynamic industry. Whether you’re seeking a comprehensive undergraduate degree, a specialised master’s programme, or a fast-tracked diploma, Australia offers some of the best options globally.
As you embark on this journey, consider your career goals, learning preferences, and budget. With the right education, you can become a skilled communicator, driving impactful change in organisations and society.
Start exploring the options today and set yourself on the path to becoming a top-tier PR professional in 2025!
Would you like further information on any of these courses or guidance on applying? Let us know in the comments!
